Here are a few reasons you should use planograms in retail: It creates an engaging shopping experience for the customers which leads to increased sales.Īpart from improving sales, well-designed planograms also enable you to minimize other store-level and supply chain costs and space wastage.
Planograms enable the retailers to plan out their retail space in the most efficient way. It also illustrates the number of facings for each product and its visibility. Designing planograms is a process of logical organization of products taking advantage of customer psychology and sales data. Planograms are a visual representation of the placement of products in a retail store. Planograms are the most effective tool that assists you in planning out the minute details of retail space. From determining which products go where, how many facings, customer walk flow, prominent displays, you need to plan out every detail. Planning out how you will use your retail space is not always easy. It is also about the optimal use of your physical stores. Personalization in this digital era is more than just email surveys. Retailers are venturing into ways to personalize the shopping experience for customers. The retail industry has undergone significant changes during the last decade and is continuously evolving.
